The machine-readable name of this content type. This text will be used for constructing the URL of the create content page for this content type. This name may consist only of lowercase letters, numbers, and underscores. Dashes are not allowed. Underscores will be converted into dashes when constructing the URL of the create content page. This name must be unique to this content type.

This text describes the content type created for this product class to administrators.